It seems like just last year we all heard the hype about the next big thing in emerging media – wearable media.
But where is it at? Has the grand plans for wearable media fallen to the waste side? Or are we still searching for ways to incorporate them into our daily lives?
I work for a large global bank and my internal client is the Technology division. From an consumer perspective, and from what I’ve observed at expos, wearable media is very much a thing of “this is what customer service can look like in X years”. There is no timing on when such components would launch. I’ve seen pretty cool videos on YouTube such as the below, but I’ve yet to encounter a non-Google representative wearing the product. Also, the product cost $1,500. So not in the budget of the everyday person.
As for the smart shirts, I’ve about other uses for the product that does not include advertisements. It appears that the idea has been leveraged in the biometrics industry.
One merchandiser is Omsignal. The shirt ties to an app that calculates heart rate, steps, breathing and overall fitness. Pretty cool, but the shirt has a price tag of $249.
Both forms of wearable media have the possibility of transforming social media.
There are social media apps available for Google Glass. For example, Glass To Facebook, lets you to share photos to your Facebook timeline. Creating a photo is just a matter of saying, “Glass, take a photo.” You’re then given the option to share with an audience. Once you visually see your audience, you can select the Glass touchpad to share. When someone likes a photo, Glass notifies you immediately. Sharing is no longer a matter of navigating a quagmire of menus. Instead, it’s a matter of receiving visual feedback, and responding to it.
The social media impact for the smart shirt could transform current media. The marketing around a wearable, shareable, and programmable t-shirt platform is limitless. Some beta designs include a LED screen, camera, microphone, accelerometer, and audio speaker. It can be controlled from a smartphone, and connected to the Internet. Possibly, social media will no longer be about static pictures and messages. Every day, smartshirts will display something new.
So where does wearable media go from here?