There’s an App for That

As the heading for this entry suggests, we seem to be bombarded with apps nowadays. Apps for our smartphones and tablets may range from games to social sites to health tips. Below lists categories for popular apps:

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The most popular apps tend to be more entertainment driven like social networking and games. Apps for Facebook, Twitter and YouTube constantly rank in the top 10 apps among users.

Apps are a huge powerhouse for companies, especially when you analyze the advertising value involved. With the dramatic growth in mobile usage around the world, marketers are increasingly seeking new ways to create value for their content. Additionally,  brands and advertisers are looking for more opportunities to get their messages in front of the right audience.

How often do we receive mobile ads on our phones?

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As my last post referenced, to avoid being bombarded with ads, I prefer watching shows via DVR, Netflix or Hulu. But, it appears that,  advertisers are looking for new and inventive ways to communicate to customers. Companies like Google offer “mobile ads” to help you to reach audiences on-the-go. Mobile ads appear on mobile devices in Google search results, on content websites, in apps and video. They are useful to help business reach people as they use their smartphones and tablets throughout the day. Research, per Google Mobile Ads, show that “90% of people move between devices to accomplish a goal, so reaching customers on-the-go is more important than ever before.” We’re no longer sitting on our couches to watch TV or reading a physical newspapers. We are constantly on the go. As a result, media is emerging to fit our lifestyles and with that comes changes to the way brands try to reach us.

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2 thoughts on “There’s an App for That

  1. Kara S. February 23, 2015 / 10:02 pm

    I agree as nowadays there is literally an app for anything and if there isn’t – someone is definitely out there creating it as I type. It seems like it was just a few years ago when Apple invented their trend starting app store and companies quickly saw a new and quick way to reach their consumers through using ads on the apps. Some of the apps offer users the option to purchase the ad-free option, which I for one have taken use of, especially with my radio Pandora apps on my phone and also in my car.Who wants to listen to music and have continuous ad interruption?

    Like

  2. kimmyspop February 24, 2015 / 12:04 am

    I receive mobile ads much more than I care to admit and although it’s annoying at times, I understand the need for them. It’s all about generating revenue which creates jobs that never existed 20 years ago and it’s awesome when you really put inconvenient interruptions aside. I find it’s pretty cool how marketers creatively invade our lives with some of the things we need/like/want.

    Like

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