As the heading for this entry suggests, we seem to be bombarded with apps nowadays. Apps for our smartphones and tablets may range from games to social sites to health tips. Below lists categories for popular apps:
The most popular apps tend to be more entertainment driven like social networking and games. Apps for Facebook, Twitter and YouTube constantly rank in the top 10 apps among users.
Apps are a huge powerhouse for companies, especially when you analyze the advertising value involved. With the dramatic growth in mobile usage around the world, marketers are increasingly seeking new ways to create value for their content. Additionally, brands and advertisers are looking for more opportunities to get their messages in front of the right audience.
How often do we receive mobile ads on our phones?
As my last post referenced, to avoid being bombarded with ads, I prefer watching shows via DVR, Netflix or Hulu. But, it appears that, advertisers are looking for new and inventive ways to communicate to customers. Companies like Google offer “mobile ads” to help you to reach audiences on-the-go. Mobile ads appear on mobile devices in Google search results, on content websites, in apps and video. They are useful to help business reach people as they use their smartphones and tablets throughout the day. Research, per Google Mobile Ads, show that “90% of people move between devices to accomplish a goal, so reaching customers on-the-go is more important than ever before.” We’re no longer sitting on our couches to watch TV or reading a physical newspapers. We are constantly on the go. As a result, media is emerging to fit our lifestyles and with that comes changes to the way brands try to reach us.