I like Big Data and I Cannot Lie

In the world of integrated marketing the goal is to always exceed your customer’s expectations. One area that has evolved is the discussion of Big Data. Specifically, what does it mean for us regular, every day folks?

Big data boom

We live in a world where the name of the game seems to be consumption. Our consumption of resources and information is astounding. From a consumer standpoint, the ability to capture, translate and leverage increasing amounts of consumer data—from consumer and shopper data, customer or retailer data, social media, and the real-time visibility of information—is critical to the success of any consumer-facing business. Data has become uber important.

But, how will big data impact consumers? Well some of the perks are already at the reach of your fingertip and you might not even know it. Sites like Amazon, Pandora and Netflix use sophisticated algorithms to understand and recommend things we may like to buy, listen to, or watch. Have you noticed that if you view an item on one retail site, it seems to follow your Internet movement? That is no coincidence. Devices like the Nike FuelBand or the Sony SmartBand lets people see how their diets, exercise routine and sleep patterns compare with others. The information that both bands collect help people create workout plans to help them meet their fitness goals. The list of apps and resources that uses big data is endless.

Companies that stand apart during the push for Big Data will be determined if they have invested in the necessary tools to help develop a deeper level of understanding of customers and products. Ultimately, who be will be able to interpret the date to increase sales and drive a competitive advantage. Additionally, companies that are able to analyze data the fastest will be ahead in the race to the finish line. These companies will be the ones that are able to speak and interact with their customers on various levels, based upon the amount of data they have on each of their customers. Using data to anticipate consumer trends and behavior will be vital. It goes back to my previous discussion on the rise of micro communications and creating a more personal relationship with consumers.

What does Big data mean to you?

Advertisements

The Then and Nows of Media

Emerging media is a topic that I often ponder to see how it has influenced my own life. I turned 30 last year and took some time to reflect where the last decade went and what changes occurred in the world during that time. One point that came to mind was the media and how it has changed from when I was a child to now. I’m a 90’s baby, which means that I grew up in the 1990s. My days were spent playing outside, riding my bikes, playing in parks and playing Mortal Kombat on Nintendo64 or my Gameboy. The media was seen as something you watched or read. It was pushed at you or so it seemed that way.

It seems that the changes to the Internet was the gateway for the transformation in emerging media to take place. The Internet connected people like never before. A recent Debate.org survey showed that 71% of participants felt that the Internet brings people together. I have to agree, like never before I’m connected to my friends and family through social sites like FaceBook, Twitter or Instagram. I know what sales are happening at my favorite stores because I signed up to receive alerts in my email. I also am able to take tutorials on how to set up this very blog on sites like YouTube. The Internet has connected the various dots of life to ensure that people have access to people, places and things 24/7. The power to this access is in the push of a button on our phone, computer, tablet or in the dictation of our voices. I think this is an amazing accomplish, especially if you compare the then and now.

Then/Now:

Passing a note to a friend in 1st period/ texting a friend

Sending a post card of your summer vacation to grandma/ tagging grandma on your picture on Instagram

Calling to wish your mom a happy birthday/ face timing your mom on her birthday

Clipping coupons from the Sunday paper/ receiving discounts for checking into the locations on Four Square

What are some examples of your own “then and nows”?