The SCommerce Takeover

In the last decade the popularity of social media has skyrocketed. A recent study shows that one quarter of the world’s population uses social media. Every minute, over 4.7 million posts are uploaded to Tumblr; 277,000 snaps are shared on Snapchat; and more than five million videos are viewed on YouTube. Brands have to be more unique and competitive than ever before to have their content standout with consumers. Especially in the e-commerce spectrum, which has evolved to SCommerce (social commerce). SCommerce is a term often used to describe new online retail models or marketing strategies that incorporate established social networks and/or peer-to-peer communication to drive sales.

It can be summarized as social media meets shopping. It denotes a wide range of shopping, recommending and selling behaviors.

SCommerce was just coined a few years ago (who coined it first is still up for debate), however, one thing is certain. It is here to stay. According to Gartner, 74% of consumers rely on social networks to guide their purchases. This new version of “word of mouth” marketing leads the way for a new shopping experience. More “likes”, “pin its” and “shares” are linked to online transactions with  current social media sites such as Facebook, Twitter, Pinterest driving traffic to other brands.


However, can you imagine what these capabilities would do for these sites? Can you imagine if the social behaviors of these sites were merged into to Amazon or to the efficiency of Walmart’s supply chain? Currently, both Facebook and Twitter are currently working on features to make it easy for people to buy directly through social media. What new words will be coined next? I’m sure– Fcommerce (Facebook Commerce) or Tcommerce (Twitter Commerce) will start to pop up shortly.